Services
Pink Media Consultants is a marketing consultancy with a focus on small businesses and nonprofits, helping them grow within their local communities. Our work focuses on building brand/product awareness for our clients, and influencing customer/prospect behavior through social media. We bring experience and passion to every client engagement and have expert partners available to meet the needs of every project.
Planning
Define Strategies, Objectives and Tactics
1) Competitive landscape review
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Establish competitive set
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Evaluate their social media properties
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Review newsletters, websites, blogs, communications
2) Develop social media/ promotional strategy and objectives
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Work to create/increase consumer relationships
3) Create marketing calendar for example: Twitter, Facebook, newsletter, and promotions/events
4) Establish benchmarks and goals
Project Management
Creation, refresh or updates
1) Social Media
2) Newsletters
3) Email marketing campaigns
4) Websites
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Information architecture
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Sourcing creative and web talent or working with established partner(s)
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Alpha and beta testing
5) You Tube Channel
Content Development
Development and Creation
1) Develop content strategy and outlines
2) Create content for:
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Social media properties
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Promotions/events
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Newsletters
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Websites/web pages
3) Publish content according to marketing calendar
Analytics
Analysis and Tracking of all Marketing
1) Established benchmarks and goals
2) Measure performance
3) Tracking reports
4) Provide reports and recommendations