Services

Pink Media Consultants is a marketing consultancy with a focus on small businesses and nonprofits, helping them grow within their local communities. Our work focuses on building brand/product awareness for our clients, and influencing customer/prospect behavior through social media. We bring experience and passion to every client engagement and have expert partners available to meet the needs of every project.
Planning

Define Strategies, Objectives and Tactics

1) Competitive landscape review

  • Establish competitive set

  • Evaluate their social media properties

  • Review newsletters, websites, blogs, communications

2) Develop social media/ promotional strategy and objectives

  • Work to create/increase consumer relationships

3) Create marketing calendar for example: Twitter, Facebook, newsletter, and promotions/events

4) Establish benchmarks and goals

Project Management

Creation, refresh or updates

1) Social Media

2) Newsletters

3) Email marketing campaigns

4) Websites

  • Information architecture

  • Sourcing creative and web talent or working with established partner(s)

  • Alpha and beta testing

5) You Tube Channel

 

 

Content Development

Development and Creation

1) Develop content strategy and outlines

2) Create content for:

  • Social media properties

  • Promotions/events

  • Newsletters

  • Websites/web pages

3) Publish content according to marketing calendar

Analytics

Analysis and Tracking of all Marketing

1) Established benchmarks and goals

2) Measure performance

3) Tracking reports

4) Provide reports and recommendations